From the Baby Boomers to Millennials, every generation brings its own behaviors and preferences to college campuses. Higher education institutions have had to adapt to changing times.
Housing officers are on the front line of this phenomenon and will find that today’s incoming student body is no exception. Generation Z, born roughly between 1996 and around 2010, is set to become the fastest-growing generation in both the workplace and the marketplace within the next five years. Today, they’re redefining education expectations across many areas, including student housing.
Download our Executive Guide for more: Is Your Student Housing Ready for Gen Z?