Student housing is booming — now a $10 billion market with demand expected to hit 9.2 million beds by 2031. That means more properties, more competition and a race to attract (and retain) residents.
But here’s where things get interesting: What actually gets students to sign a lease — and renew it — isn’t what many properties are investing in.
Developers are spending millions on eye-catching extras — rooftop pools, rock climbing walls and high-tech game lounges. But Gen Z? They’re not looking for a resort experience. They want a place with practical amenity services that support their real, everyday lives—where they can juggle deadlines, fuel up for early classes and get through the all-nighters that come with college life.
They don’t need flashy amenities. They need function, convenience and spaces that work for them.
Read the article here.
