August 27, 2019

Why Price Conscious Generation Z Expects High-Quality Student Housing

When Millennials came to college, many came to the experience with the idea that you go to college to learn how to learn, how to exercise curiosity, what exploration looks…

Supporting a Generation Focused on Wellness
August 13, 2019

Supporting a Generation Focused on Wellness

Researchers are finding that Generation Z is a goal-oriented generation whose members are constantly working to improve themselves. But this college-bound generation isn’t just focused on improving their minds. This…

Competitive or Collaborative? Understanding Generation Z
July 30, 2019

Competitive or Collaborative? Understanding Generation Z Characteristics That May Impact Student Housing

Given what Generation Z is up against in the work force, it’s perhaps no surprise these students are known for being highly competitive. Consider these facts: Parents have been pushing to position…

How to Get Generation Z to Promote Your Student Housing
July 16, 2019

How to Get Generation Z to Promote Your Student Housing

Colleges are now marketing to a generation that has grown up finding answers to virtually any question by searching for a YouTube tutorial. Now, Generation Z is taking its online…

3 Ways Generation Z's Social Awareness Is Impacting Student Housing Trends
July 2, 2019

3 Ways Generation Z’s Social Awareness Is Impacting Student Housing Trends

The millions of members of Generation Z, born roughly between 1996 and around 2010, coming into college and just beginning to enter the workforce have already created a reputation for…

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