Generation Z long known for its resourcefulness, has been able to innovatively deal with challenges and setbacks. This may help this generation become resilient to change, an attitude needed to…

Back On Campus, Gen Z Wants Housing to Support Social Interaction
Even before the pandemic, there was evidence among some 18- to 22-year-olds of a pendulum swing away from some technology. These digital natives recognized a need for in-person social interaction…

Adapting Campus Housing to Support Gen Z’s Competitive Spirit
Generation Z has earned a reputation for focusing on the pragmatic aspects of education. After all, this generation grew up on the heels of the Great Recession, which in many…

How Campus Housing Can Support Gen Z’s Wellness Awareness
Every recent generation has been influenced by the national conversation around pressing health issues. Generation X saw “your brain on drugs” and messaging from Mothers Against Drunk Driving. Millennials grew…

How A Post-Pandemic Gen Z is Shifting from Awareness to Action
As the first true digital natives, Generation Z has grown up more “connected” than any other previous group. Gen Z has never known a world without a smartphone. This familiarity…